I design systems. I build products. I ship.
Google-certified UX designer and multidisciplinary strategist with 10+ years at the intersection of product design, AI, and e-commerce. I do not just design interfaces — I design the thinking, build the systems, and ship the thing.
I am a Google-certified UX designer, product strategist, and full-stack builder who has spent over a decade creating things that make businesses run better and people's lives easier. I design experiences, architect systems, write code, and ship products — end to end.
My background spans enterprise e-commerce at Airgas, B2B product strategy, automotive digital marketing, and independent product development. I have built a cannabis logistics platform, a hip-hop gaming suite, an AI-powered enterprise audit tool, and a personal evidence vault app — all from concept to production.
Four products designed, built, and shipped — from cannabis logistics to enterprise AI to cultural gaming to personal tech.
AI-powered internal tool transforming a manual year-long catalog audit into a 6–8 week workflow. Gemini enrichment, live executive reporting, four-bucket triage. Currently live at Airgas.com.
The first independent B2B load board for NJ cannabis. Connects NJ-CRC Class 1 cultivators directly to Class 4 distributors — eliminating the 20% broker cut with a flat $50 manifest fee and real-time Metrc integration.
A multi-game hip-hop culture platform with 13 distinct game mechanics, a Legends affiliate system, and custom-produced beats. Zero music licensing fees by design — lyric and knowledge-based throughout.
Proof. Power. Petty — Preserved. A personal evidence vault for documenting what actually happened. Store screenshots, voice notes, texts, and links. Organize by contact, tag by situation, toggle privacy. Built for a generation that keeps receipts.
Before designing anything I map the full operational context — who does what, where data lives, what breaks, and what the real cost of the problem is.
Most teams solve the symptom. I find the root cause. The ACE audit was presented as a spreadsheet task. It was actually a workflow, data quality, and revenue reporting problem.
Every decision is deliberate. I build within real constraints — existing tools, existing budgets — and design solutions that actually get used and actually ship.
Good design has a number. Time saved, revenue recovered, conversions lifted. I quantify outcomes so the value of design is never in question.
Open to UX Designer and Product Designer roles where I can bring systems thinking, AI fluency, and 10+ years of real product experience. Based in Mount Laurel, NJ — open to remote and hybrid.